Japan Industrial Design Promotion Organization
About JIDPO
Outline
The Japan Industrial Design Promotion Organization (JIDPO) was founded in 1969 on the basis of a report submitted by the Design Council of the Ministry of International Trade and Industry. It is the only organization in Japan involved in the comprehensive promotion of design activities. Since its foundation, it has been involved in an ongoing series of promotional activities with the cooperation of government agencies, industrial bodies, and individual designers. These activities have included implementation on two occasions of a "Design Year" campaign, sponsorship of the "Good Design Awards" (the so-called "G-Mark"), and publication of the quarterly magazine Design News.
Today, design is not considered merely as a means of ensuring economic success: it might better be described as an explicit methodology for proposing and realizing new visions. In other words, it is part of the very vitality that propels our society as a whole forward. Creating a society in which companies and individuals of various types are able to use design, to present their visions to society, and to realize their conceptions together with those who sympathize with them-in other words the creation of a creative and fulfilled society-is the main topic that needs to be tackled by design promotion today.
JIDPO's activities have gradually changed over the years. During the 21st century, JIDPO will be developing further the "Good Design Awards," which have become one of the great public assets of Japanese design, and the quarterly magazine Design News. At the same time, while fulfilling the function of coordinating widely varied design activities, JIDPO intends to create an environment which will give people free access to the highly attractive approaches and methodology inherent in design.