Browse the Design History from 1980's to the Present
After the days of the bubble economy when true design was nowhere to be found, as exemplified by ‘TOKYO STYLE’, the magazine media and select shops led the way to a boom in architectural design, and in the 90's the environment surrounding Japanese design underwent a dramatic transformation. The question arises, what did the design world accomplish during this period? Compared with architects such as Tadao Ando, Toyoo Ito, SANAA, along with Rem Koolhaas, Frank O. Gehry, Jean Nouvel and many others all over the world who have gone beyond the boom of post modernism and are taking a renewed look at modernism, the design world, especially in Japan, has simply been trying to keep up with values created in the marketplace. Perhaps the greatest accomplishment of the Japanese design world in the 1990's was the worldwide promulgation of the concept of universal design. But after that? Is it enough that design has become an important tool in promoting brand strategies? Isn't there a need for postmodernism in the future?
Kazuo Kawasaki makes the insist that design is not added value, it is total value. If this is so, today's designers will have to continue battling to prevent design from simply becoming a tool used to distinguish one thing from another, something that is rewritable. The reverse psychology of No Design is starting to lose its impact. It is not enough to allow the yearning for what lies at the root to end as nothing more than the mood of the times. In many cases value is produced by editing, but there are also values that are beyond the ability of editing, and I am firmly convinced, as someone who has himself been involved in editing magazines, that only designers should create the values beyond editing.
Keiichiro Fujisaki is a journalist who has written many monographs on design for magazines such as DESIGN NEWS, CASA BRUTUS and DESIGN no GENBA. In this article he takes a look at developments in the world of design from the 1980's down to the present and considers precisely what Japanese design has achieved.
Keiichiro Fujisaki, Design Journalist
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