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DESIGN NEWS 242

('98.6.10)
The Competitive Top Design Management

Elements of Information Design I

Feature (1) : Brno Biennale & Czech Graphic Design

Design Big Bang ?

Feature (2) : Student Design Showcase in Japan '98


The Competitive Top Design Management return

New dimensions for corporate activities have now emerged with the unprecedented move toward internationalization as represented by "megacompetition", "De-facto standards" and "outsourcing".
In order to take the lead in such business, company design divisions and design management are being required to show a highly progressive approach and resourceful strategies unfettered by conventional structures and office functions. A new series of articles entitled "The Competitive Top Design Management" is beginning in this issue. The idea behind the series is to report on the challenges being made by the design management divisions of leading companies whose task it is to take business out into a new dimension. In the current issue we report on the activities of the design divisions of two of Japan's leading manufacturing companies, Matsushita Electric Industrial and Sony. Top design managers from these two companies discuss how their design divisions have developed up to the present and the topics they are likely to have to face in the future.

Kimura Inaba
Improving the Brand, Refining the Talent:
Design Management Based on the "Two-Shot" Approach
Kitaro Kimura
Director, Corporate Design Center, Matsushita Electric Industrial Co., Ltd. 		Action from the Controllable Stage:
Design Management in the Traditional Domain and the Growth Domain
Mitsuru Inaba
Senior General Manager, Creative Center, Sony Corporation
Elements of Information Design I:
Information Design and Education return

Information design needs not only to respond to the increasing complexity of design problems : it must also be able to challenge hitherto unheard-of forms of expression which have been made possible by new media, technology and materials. Transcending the traditional frameworks of design, it has become important for information design to incorporate knowledge and problem-solving methods from other fields such as cognitive psychology, information science and cultural anthropology. How then should designers introduce such new viewpoints, methods and interdisciplinary knowledge into their practical design activities ?
In this report, to be divided over four issues, Suguru Ishizaki and Kerry Ishizaki of Carnegie Mellon University discuss the practical aspects of information design from several specific standpoints. In this first article they take a look at design education and consider how the perspective of it can influence design education.

Suguru Ishizaki and Kerry Ishizaki, Carnegie Mellon University

Feature (1) : Brno Biennale & Czech Graphic Design return

"International Biennale of Graphic Design Brno" held in the Czech Republic is one of the most famous international competitions of graphic design. Not only does this competition have the longest history and largest scale of any of these events, it is also renowned for its unique concepts.
An exhibition with the title of "International Biennale of Graphic Design Brno 1990-1996 & Czech Graphic Design" was presented at the JIDPO exhibition hall this March.
This feature focuses on the works which have previously been awarded the Grand Prix in Brno Biennale, the history of this event, and developments in graphic design in the Czech Republic.
A commemorative symposium was held on the occasion of the exhibition with the participation of five prominent specialists, Jan Rajlich Sr., Jan Rajlich Jr., Ph.Dr. Marta Sylvestrova (Curator, Moravian Gallery), Shigeo Fukuda, and Masuteru Aoba. Excerpts from the lectures delivered by Jan Rajlich Sr. and Jan Rajlich Jr. are included in this feature.

Jan Rajlich Jr., President of the Brno Biennale Organizational Committee
Jan Rajlich Sr., President, Brno Biennale Association
Masuteru Aoba, Graphic Designer

Brno Brno
Design Big Bang ? I
Knowlege-based Design : from Life-style to "Ba for Life" return

Retail and service businesses such as "Matsumoto Kiyoshi", "Lawson", "Tsutaya" and "Federal Express" have been provoking much interest in recent times. This is because they have succeeded in creating a new base for consumption, work, leisure and entertainment, in other words "Ba" for life.
What these companies have in common is firstly that they have emerged out of a diverse set of interrelationships involving products, services and image which transcend the established business world. Secondly, these companies all have the capacity to attract a wide range of customers, to obtain high levels of profit, and to transform their respective industries. Companies such as these are creating the momentum toward the realization of a veritable "Big Bang" in the field of design.
In this report, Ph.Dr. Patrick Reinmoller discusses recent revolutionary developments in the Japanese retail and services industries, and takes a look at the new roles that designers have to play in this context.

Patrick Reinmoller, Consultant, Assistant Professor, Graduate School of Knowledge Science, Japan Advanced Institute of Science and Technology, Hokuriku

Bigben Bigben
Feature (2) : Student Design Showcase in Japan '98 return

"Student Design Showcase in Japan '98" is an introduction to works by students who have recently graduated from Japanese design universities and colleges, and is edited annually by Design News. This is the sixth of this feature, and in it we present works by students who graduated in 1998 from 33 colleges and 34 departments of design in Japan.
We also present "Design Schools in Japan Profile 1998", which provides introductions to 86 design universities and colleges in Japan.

Edited by Design News

School School

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